McDonald’s sued over AI-powered pricing

Summary

• McDonald’s is facing a proposed nationwide class-action lawsuit in the United States over allegations that it used an artificial intelligence-powered pricing system to coordinate menu prices across its restaurants.
• The case claims that McDonald’s pricing technology allows the company to analyze large amounts of sales information and provide pricing recommendations across its extensive restaurant network.
• The lawsuit could increase scrutiny of how large companies use artificial intelligence and consumer data to influence prices, particularly in businesses that operate through extensive franchise networks.

AI Generated Summary

McDonald’s is facing a proposed nationwide class-action lawsuit in the United States over allegations that it used an artificial intelligence-powered pricing system to coordinate menu prices across its restaurants.

The lawsuit was filed in federal court in Chicago and accuses the fast-food giant of violating US antitrust laws by working with independent franchisees to influence prices through algorithms trained on private business data.