Sydney Sweeney is once again at the centre of an online controversy. This time, the conversation around her latest Novig advertisement has taken an unexpected turn. The actress has been allegedly labelled an “Israeli honeypot” by a few commentators online, with the theory gaining attention after her September campaign for sports prediction platform Novig.
The claims have reportedly spread across social media and have been picked up by several international outlets.
So, why has Sydney Sweeney been linked to the “Israeli honeypot” claim in the first place? Here’s what is known.
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What Is The Sydney Sweeney ‘Israeli Honeypot’ Theory?
The theory reportedly centres on Sweeney’s Novig “Just Sports” advertisement, which launched on September 9. In the campaign, Sweeney promotes Novig’s sports-focused prediction market while posing with various pieces of sports equipment. She says the platform is focused on sports and does not offer betting on wars, deaths or politics.
Sweeney is also more than a traditional celebrity face for the company. She joined Novig as a strategic partner and equity holder, after reportedly approaching the company because of its sports-only focus.
The controversy surrounding the campaign originally came from a different direction. Female athletes criticised the advertisement for its sexualised portrayal of a woman in a sports-themed campaign. British sprinter Amy Hunt, among others, questioned the message the commercial sent about women in sport.
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