People are going back to the art of letter writing, thanks to art mail clubs. Ironically, through the social media. Mostly based on monthly subscriptions, art mail clubs are a physical mail service in which artists deliver curated artworks, small keepsakes and letters to members, mostly via post. We catch up with a few youngsters who run these clubs.
An envelope of happiness
The joy of receiving a letter, the intimacy of reading something written and sent solely to you was immense for Megha Saji. The 24-year-old artist from Thiruvananthapuram wants to share this feeling with others through her fledgling art mail club.
Megha Saji's Kumo Art Mail Club sends a letter, a painted postcard, a bookmark, and a few stickers to the subscribers | Photo Credit: SPECIAL ARRANGEMENT
Megha first came across this idea on Instagram. “I was not aware of mail clubs or how it works. While scrolling, I saw the account of a foreigner who was engaged in this. I got hooked to the idea and wanted to do something similar here,” says Megha, who operates the club, Kumo Art Mail Club, from her Instagram page, @measthetic_.
Megha Saji | Photo Credit: SPECIAL ARRANGEMENT
Every month, Megha sends her subscribers an envelope consisting of a letter, a painted postcard, a bookmark, and a few stickers. “I am planning to add more elements each month,” she says.
Megha Saji's Kumo Art Mail Club sends a letter, a painted postcard, a bookmark, and a few stickers to the subscribers | Photo Credit: SPECIAL ARRANGEMENT
After enquiring about the addressee and sharing updates on her life, Megha’s letters usually delve into some incidents of her life, explaining it as a story with a message. “Many reply after receiving the mail, expressing their happiness,” she says. For now, Megha has decided to continue with the mail club. “I get warm responses and my subscribers are rising each month. I want to build a community of friends,” she adds.
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