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Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
Photo credit: BBC Technology

President Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry.

The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian websites.

Registry SI spokesperson Klara Herman said 44,000 web addresses with the .si suffix had been bought in September, compared to less than 2,000 in August - an increase of roughly 2,199%.

She said the scale of activity in late September was "unprecedented" compared to the previous year.

President Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September.

"The use of the word artificial makes it sound fake," he said.

Originally published by BBC Technology on Oct 1, 2026 Read the full article at bbc.co.uk
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