Mad Sandhu, a popular Punjabi makeup artist, social media influencer and prominent LGBTQ+ personality, was shot dead in Amritsar on Saturday evening. Sandhu, whose full name was Madhusudan, was reportedly attacked by two unidentified men riding a motorcycle. He sustained a gunshot wound and was found lying on the road. He died while being taken to hospital, according to reports. Police have launched an investigation and said they have strong leads in the case.
The killing has shocked Sandhu’s followers, particularly because of his outspoken presence on social media. He regularly spoke about makeup, fashion, the film industry, gender and LGBTQ+ acceptance, while also facing homophobic trolling online.
Who Was Mad Sandhu?
Mad Sandhu was a Punjabi makeup artist and social media personality who built a sizeable following through his fashion, beauty and lifestyle content. His full name was Madhusudan. He was also known for appearing on podcasts and digital platforms, where he openly discussed makeup, the movie business, gender issues and his experiences as a gay man.
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Rather than keeping his personal identity away from his public career, Sandhu made it part of the conversations he had with his audience. His openness made him a recognisable LGBTQ+ voice in the Punjabi social-media space.
What Was Mad Sandhu Known For?
Sandhu initially worked in the fashion and entertainment space as a stylist and makeup artist. He was associated with the Punjabi and Mumbai entertainment industries and later expanded his presence on social media. Instagram reels and viral videos helped him reach a much wider audience. His content covered everything from makeup and styling to luxury looks, lifestyle and pop culture.
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