Zain Ahmad joins BoF 500 as second Pakistani designer

Summary

• Zain Ahmad, the creative director of Pakistani fashion label Rastah, has earned another major international achievement after being inducted into the BoF 500, the prestigious list recognising influential figures shaping the global fashion industry.
• Its appearance on the international fashion calendar gave the label another opportunity to present Pakistani craftsmanship and design to a global audience.
• The BoF 500 recognition adds another major milestone to that journey and reflects the increasing global reach of Pakistani fashion.

AI Generated Summary

Zain Ahmad, the creative director of Pakistani fashion label Rastah, has earned another major international achievement after being inducted into the BoF 500, the prestigious list recognising influential figures shaping the global fashion industry.

Ahmad has become the second Pakistani designer to receive the honour. Designer Faraz Manan was previously included in the BoF 500 in 2024, making Ahmad’s recognition another significant moment for Pakistan’s fashion industry.

Based in Lahore, Rastah has built a strong reputation for combining traditional South Asian craftsmanship with contemporary streetwear. Since its launch in 2018, the fashion house has attracted attention both in Pakistan and internationally, with its distinctive designs being worn by several major global celebrities.

The brand’s growing list of supporters includes Hollywood and music stars such as Timothée Chalamet, Barry Keoghan, Justin Bieber and Zayn Malik. Pakistani and British-Pakistani personalities, including Riz Ahmed and Anil Kapoor, have also been seen wearing Rastah creations.