Communications Minister expresses government readiness to develop advertising sector as autonomous industry

LALITPUR: Minister for Information and Communications, Dr Bikram Timilsina, has expressed the government’s readiness to develop the advertising sector as an autonomous and resilient industry.

In his address to the 13th Red Bull Kriti Award logo unveiling ceremony, organized by Advertising Association of Nepal (AAN), in Lalitpur today, Minister Timilsina emphasized on the concrete efforts to critically review the challenges and weaknesses facing the advertisement sector and explore its resolving measures.

“Advertising is connected not just with business but also with culture, identity of the country, media, democracy, creativity, and the overall economy. The development of the ad industry can contribute positively to the overall economy, democratic practice, and the media sector,” he said.

The Minister emphasized the need to identify the reasons behind sluggish progress in advertising sector, stating that obstacles and manipulations should be addressed through necessary interventions.